Roei Derhi is a fashion designer and 3D artist who incorporates technology into his creations. After his graduation show at the Shenkar College fashion department, a Swedish fashion company recruited Derhi and relocated him to Sweden to join their design team. Roei then went on to establish the innovative and futuristic fashion brand, PLACEBO, collaborating with celebrities and big fashion companies such as threeASFOUR and Beyonce. He merges low-tech and high-tech, past with future, and physical with digital in his creations.